POSITION: Marketing Coordinator, Springdale, UT
Organization: Zion Adventure Company
As Zion Adventure Company has grown over the last 15 years, so have our marketing and media efforts. We have always handled our markerting in-house, preferring custom-tailored copy, images, and design to anything we could hire out or subcontract. In 2012, we will hire our first full-time Marketing Coordinator - someone who can give their full energy and attention to promoting Zion Adventure Company in our store, in our local communities, and on the web.
Roles:
Oversee the implementation of the current 2012 marking plan, with revisions as needed
Monitor progress of 2012 action plan and goals achieved and communicate this progress with ZAC staff
Create 2013 marketing plan based on 2012 results and 2013 goals
Track success of various marketing strategies (i.e. Newsletter, Print Ads, Hiking Zion Maps, etc.) and evaluate effectiveness
Manage $100,000 Advertising Budget and leverage for best investments for web, print, and special promotions
Oversee Print Material Development and deployment
Manage Guide Photo Database within Lightroom
Manage other team members (up to 3 staff) assisting with material distribution and special programs
Continue Community Outreach programs, including YAZ and develop further to extend beyond Zion
Participate in monthly Zion Canyon Visitors Bureau meetings
Special Event organizing (Banff Film Festival Radical Reels,…)
Hiking Zion Distribution (100,000 units distributed across Southern Utah each year)
Develop and deploy web & local advertising campaigns
Build relationships with existing customers through newsletters and special events
Build relationships with local businesses, hotels, spas, and outlying businesses for product awareness and sales
Coordinate, arrange, & orchestrate media appearances (TV, web, magazine, newspaper)
Reports Directly to General Manager and works parallel with other directors for Outfitting, Guiding, Shuttles, River Tubing, and Overland Tours.
Prerequisites:
Minimum Two year commitment preferred.
Able to work with Adobe InDesign CS, Photoshop CS, Illustrator CS and Lightroom 3
Savvy with Facebook, Twitter, WordPress, Constant Contact
Able to learn functions in Joomla! Website Content Management System
Socially graceful
Industrious and able to work independently without supervision
Outdoor oriented and able to participate in rock climbing, canyoneering, mountain biking, and hiking on a weekly basis, both paid, and recreationally
Benefits:
Year-round employment with extended vacation allowances
Pay commensurate with experience, $15-20/hour, 35-40 hours per week, 40-45 weeks per year, (annual earning estimates at $25,000 to $38,000 per year).
$2500 medical reimbursement toward health care deductibles which can increase each year by percentage of pay based on tenure
2 weeks paid winter leave (Dec.-Feb), based on average semi-monthly earnings
Up to 4 weeks of unpaid leave each year
An exciting, dynamic work environment out of the city
Freedom and opportunity to alter, change, and inspire new ideas
Live in the foothills of Zion National Park year round
CONTACT:
Application Deadline: January 23, 2012 for position beginning March 1, 2012
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JobsListID: 2011 - 004865
