Okay, so now many followers are asking the question : Why a rubber duckie and Why the name Blabber Duckie? My (right brain) answer is simple. As a designer I wanted to have a fun, playful, colorful item that simply makes people smile - hence a rubber duckie plus it is even small enough to tuck away in your pocket, a huge plus. So for the name… “Blabber Duckie” it is a spin off and close tie to our Boundless Design brand hence BD (Blabber Duckie) & BD (Boundless Design). Thus far, you our visitors/viewers have done nothing but smile (see below pictures as proof) and responded with positive comments.

A brand is the essence of who you are. It also describes you and what you do in life/business. By creating a successful brand you make it easy for people to find you and remember you. You position yourself in their minds and in return you receive their focused attention and clarity. In a way you are able to attract the customers that you want to attract. So my question to you is this - Does Your Image Match the Brand You Wish to Portray? Perception is reality. The first rule of perception is “try to control what other people think about you and what you can do for them” - otherwise you may harm your own brand. It is important that people are able to describe you and your small business accurately. They need to know exactly what you are able to offer them. Your brand becomes your trademark. It builds trust and ties emotional connections. Some successful big and small companies that have done an excellent job in creating recognizable brands are; McDonalds, Colgate and Disney just to name a few. As soon as you say their names you also identify what they offer. Usually, as you mention these companies’ special characteristics, values and emotions come into your mind. Take the Disney example, what emotions and pictures come to your mind as you say Disney? Fun, excellent customer service, family, clean, innovative… all these attributes symbolize Disney, who they are and what they offer. Most importantly, by doing this branding they are able to attract the customers that need this kind of service and believe in these particular values.

By clearly defining your brand, you are describing your uniqueness and you are projecting your offerings to others. You also lose the risk of rejection because customers who know what you stand for make quicker purchasing decisions - emotional connections are very powerful. Perception is reality, so if your image does not match the brand you wish to portray then do something about it.

BD Simply Makes People Smile

BD Brings Out Another Smile

BD Also Made Jim Smile