A logo is a graphic design element that, together with its logotype (a uniquely set and arranged typeface) forms a trademark or brand — brand identity. Typically, a logo’s design is for prompt recognition, inspiring assurance, acclaim, loyalty and implied superiority. The logo is one aspect of a company’s commercial brand or economic entity.

Today there are many corporations, products, services, agencies and other entities using logos — some good, some great and some bad. A great logo is clean, not over designed and often limited to only 2 or 3 colors (that carry through the brand). Day in and day out we are hit with so many varying logos that it becomes nearly impossible for the average human to remember a logo the first time they view it. Repetition plus a clean design helps the logo to stand out from the crowd and hence get noticed.

The term logo is short for logotype, design-speak for a trademark made from a custom- lettered word (logo is actually Greek for word). The term logo caught on with people because it is a catchy word, but what people really mean is a trademark — whether the trademark is a symbol, monogram, emblem or other graphic element. More than likely you are familiar with “Nike” this particular logo is a symbol (sometime paired with type- face) and another example many of you might also be familiar with is “IBM” this particular logo is actually a monogram. We often refer to “Nike” and “IBM” symbol and monogram as a logo but technically speaking these are trademarks and an element of their respective companies overall brand.

Have a bad logo or a good logo but want a great trademark (logo)? — Boundless Design, LLC can help you establish a great trademark (logo) to clearly represent your brand. Rely on our expert graphic designers to do what they do best so you can focus on what you do best.

Boundless Design, LLC / Owner - Jill R. Harding / www.jillharding.com / 812.597.4270