Print is still alive, studies have shown that humans still learn and grasp ideas with all 3 methods  (visual, audio and tactile) in sync. Consumers who have viewed a catalog/magazine for a particular product/service has a higher rate of purchasing history. Catalog recipients purchased 28% more items and spent 28% more money than their non-catalog counterparts. Americans who shop from catalogs spend an average $151 per order. In 2008, catalog sales in the U.S. were estimated at $154.7 billion.

Percentage of Sales From :

• Paper Catalog – 46%
• eCatalog/Website – 36%
• Retail – 14%
• Other – 4%

Make Media Buyers Aware :

1. Print is less intrusive than broadcast.
2. Print motivates consumers to quicker responses and actions.
3. Print translates into more brand awareness and brand loyalty.

Reinforce to Media Buyers :

1. Print is not the lowest-cost provider.
2. Print has the most favorable ROI/ROC.
3. Print continues to be the most efficacious media for…
   – branding.
   – mnemonic retention.
   – sales, merchandising and marketing ROI.
   – highest trust quotient.

There is the skinny that print is still alive as humans still need tactile pieces. -bd