Your company’s brand is way more than just your logo. When done properly your company’s brand is an experience. Your company’s brand reflects the experience your customers/clients will have when interacting with your company.

Although, your company’s visual brand is bolstered through your marketing communications. i.e. logo, colors, tag line, font(s), etc. Visual brand recognition with consumers occurs when these marketing communication elements are consistently applied to your company’s — business cards, stationery, advertisements, brochures, folders, promotional items, websites, email signatures, etc.

We at BD, recently worked with one of our clients in which we refreshed their existing visual brand. We first started with creating a new logo for their company. We then selected a strong rich earth derived color palette (btw, we recommend three colors with your visual brand tops). Then we worked in parallel with our client to create the perfect tag line which spoke to how this client wants to be known by in the public eye within their community and surrounding areas.

Rounding out the visual design elements, we then selected a font family (btw, we recommend two font families tops) that visually works well with the new logo, colors and tag line. Once we had created and established the visual design elements, we then created a style guide for our client. A style guide is a crucial piece which will be the blueprints to ensure all marketing communication materials speak true to the overall company’s visual brand to bolster the full “brand” experience.

Color Palette

Tag Line

Font Family