jill@jillharding.com or 812.597.4270

The Use of Color to Evoke a Mood…

posted August 4th, 2010 in Graphic Design by jillharding

The use of colors can quickly evoke a certain feeling or mood to any print piece or even environment. This summer we at BD have been creating and designing several invitations from weddings, to corporate events, to even personal gatherings.

One particular invitation we worked on had a very strong color palette : pumpkin (orange), chocolate (brown) and ivory (off-white). The pumpkin color value (Pantone 1585) is very positive color which evokes jewelry, multi-cultural, mellow, abundant, original, autumn. The chocolate color value (Pantone 477)  is another very positive color which evokes delicious, rich, robust, appetizing. The ivory color value (Pantone 7401) is a cheering, happy, soft, sunny, warming, sweet color value.

The use of color especially when designing invitations is extremely important as you are creating the mood for the event to come. The wedding invitation we designed is for an upcoming fall wedding hence the color palette.

Wedding Invitation Color Palette

Wedding Invitation Color Palette


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