BD was recently at a meeting for INpact Medical Device Network at Bingham•McHale (Indianapolis - Downtown). INpact assist medical device companies to bring new product and technologies to market in timely and efficient manner. INpact also focuses on early stage, entrepreneurial, start-up or small medical device companies primarily in Indiana. Members of INpact are service providers with a primary focus on product development. During this February’s meeting the focus was prototyping. Several of the INpact member companies presented by doing a show and tell style presentation which was very captivating plus impressive. The show and tell aspects really made it real and shed a new light for me personally on the capabilities which exist in the “prototyping” stage of a product/device development.

BD was honored when the name INpact was selected for this medical device network group sometime back as we created the name (INpact) plus we also designed the existing INpact logo. So during the prototyping presentations from INpact members we were very touched to be a part of such a forward thinking neat group of diverse companies.

BD & the INpact logo

One company actually took the INpact logo and created a 3D prototype for all of the members and guest who attended the February meeting to have and take with them. BD would like to thank Bill Fletcher with Online Resources for taking the INpact logo and creating an impressive 3D prototype. Also by Bill doing this 3D piece with the INpact logo it helped many members to better understand some of the capabilities that Online Resources has. It was very neat as a graphic designer to see the name and logo we designed in a 3D piece.

BD & the INpact 3D logo

We at BD encourage companies, groups and networks to develop a strong easily remember-able name then have a strong eye-catching logo with natural movement and flow as these are the 2 most crucial steps into creating a strong brand that can be leveraged.