1967 Ralph Lauren (age 27) establishes the Polo label with an instantly successful line of ties. In direct opposition to the narrow ties and conventional styles of the time, Lauren designs wide, handmade ties using unexpected, flamboyant, opulent materials. The ties quickly become a menswear status item.
“A tie was the way a man expressed himself. I believed that men were ready for something new and different. They didn’t want to look as if they worked for IBM. A beautiful tie was an expression of quality, taste, style.” – Ralph Lauren
Already interested in promoting a lifestyle with his ties, Ralph Lauren names his line after a sport that embodies a world of discreet elegance and classic style: Polo. When asked why the name “Polo” Lauren’s answer was simple he really enjoyed sports but could not name the company basketball, baseball, tennis, etc. as he wanted a more sophisticated internationally known sport hence “Polo.” Ralph Lauren teaches us to keep design simple and do not over think it.
The Polo Ralph Lauren brand is still going strong today nearly 40 + years later. The PRL stayed true to it’s roots – “About Living - About Life - About Living Life Stylishly Comfortable.” The PRL story and branding impact reminds us at BD to embrace and recognize “defining moments” as these moments can have an impact beyond your wildest dreams. Simply do what you love and most importantly love what you do. -BD
Polo Ralph Lauren & BD
Polo Ralph Lauren & BD
Polo Ralph Lauren & BD
Polo Ralph Lauren & BD
Ralph Lauren & BD
