Remember a solid brand is much more than a well crafted logo. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.
So remember color plays a huge role in creating a visual brand… what do the colors within your office space, marketing materials say about your company’s visual brand?
[CREATIVITY] : Orange expands your thinking. It reduces self-consciousness and allows you to express yourself with confidence. Use it in your space when you want to feel younger. It is the color of laughter and celebration. [try an orange.. mouse pad, one wall or notecards]
[PROSPERITY] : Green increases wealth. The primary color in nature, it corresponds with life’s riches. It is the color of fresh starts and growth. It will encourage you to honor your unique talents and manifest them in the material world. [try a green.. checkbook, desk chair or office door]
[CALM] : Blue gives a sense of peace. It dissolves tension and promotes tranquility. Light blue especially brings ease into the office and harmony into relationships. Wearing or surrounding yourself with it helps calm aggressive tendencies and eliminates discord. [try a blue... office wall, peg board or office wear]
[CONCENTRATION] : Yellow increases your focus. It is known for enhancing intelligence and mental agility. It can help stimulate conversation and clarify thoughts. [try a yellow... no.2 pencil, bookmark or post-it notes]
[ENERGY] : Bright red will fortify you. It is a stimulant. It promotes courage and fearlessness. Use this color when you want to increase self-confidence. But too much red can make you feel overly excited. A little goes a long way. [try a bright red... dish of candy, picture frame or coffee-table book]
For example… in our Boundless Design studio, we have a bright red rug (in photo above) which is an extension of our visual brand palette. We soften this strong energy color value with large white desks to represent the clean fresh approach we give to every design project.
Also in the above photo is a logo development project we designed for INpact Medical Device Network.
