A brand is more than just a name or logo. A strong brand is an intangible asset that differentiates and elevates a business from the competition, creates loyal customers, and can lead to lower overall costs. Although a name and a logo can pave the way for a brand as these two details are huge when it comes to your overall brand.

Trademark or not to trademark, that is the question? Recently a client of ours was a bit concerned when another company they discovered had the exact same name as their company plus used the exact same typeface (font) for their logo. We responded to our client by saying well you know you can always register your name/logo with the United States Patent and Trademark Office for a few hundred dollars plus we at BD can help aid you in the electronic process. After discussing this process with our client, trademarking was not a fit for them at this time.

Trademark or not to trademark, that is the question? On the flip side, we are currently working with a client were it most certainly makes sense for their two logos which we created to be registered. This client has been around for over 30 years doing business mostly in the US but are now also doing business internationally. Therefore, a strong secure logo presence is crucial to maintain their company brand awareness plus when a registration mark is added (of course once approved by the government) it takes a logo to an entirely new level adding that extra punch of professionalism.

Recently, Boundless Design was asked to be on the review board via Indianapolis AIGA (American Institute of Graphic Artist) for the Re:View 10. This was a true honor to be a part of as when we were young designers a mentor within the design profession helped us tremendously in multiple ways.

I like to repay the favor and pay it forward. We reviewed sophomores, juniors and seniors from Ball State University, Herron School of Art & Design and the University of Indianapolis. As an active professional, within the graphic design industry, I was able to shed some light in many areas for the young designers.

Many of the young designers needed experience presenting their work in a professional matter. We also described our experiences on how to present and organize your design portfolio.

• 1. Have Your Portfolio Organized & You Lead the Presentation
• 2. Only Include 8 to 10 Pieces
• 3. Include Pieces that Exhibit the Breathe of Your Talents
• 4. Select Pieces that Fit Your Audience You Are Presenting to
• 5. Start Your Presentation with 2 of Your Strongest Pieces (1st Good Impression)
• 6. In the Middle, Present Your Not so Stronger Pieces to Show Your Breathe and Variety
• 7. End Your Presentation, with 2 of Your Stronger Pieces (Lasting Good Impression)
• 8. ALWAYS Be Brief on Each Piece Yet Tell the Story and Pause to Allow the Reviewer to Ask Questions

BD with the Re:View 10 students' bcards

Congrats to Jenny Schroeder! Jenny is a sophomore at Herron School of Art and Design. She recently due in part to our recommendation got the internship with Roundpeg. CONGRATS!!! We at Boundless Design truly enjoy helping young designers find their niche.